Suntory Group’s Corporate Philosophy

Suntory Group’s
Corporate Philosophy

Suntory Group’s Corporate Philosophy consists of our purpose and values, based on our founding spirit and motto.
It expresses our corporate aims and the principles we embrace to achieve them.

Our Purpose The goals of the Suntory Group’s business and our corporate direction

To inspire the brilliance of life,
by creating rich experiences
for people,
in harmony with nature.

Our Values The values we embrace to achieve our purpose

Growing for Good

We keep growing, as individuals and as a corporation, towards a better world.
By continuing to grow, we expand our capacity to improve society.
“Yatte Minahare”

We refuse to fear failure, refuse to give in or give up,
and stay relentless in our quest to innovate new values.
Giving Back to Society

We give back from what our business earns, not only by reinvesting in our company,
but by caring for our customers and partners and contributing to society.

Corporate Slogan

The essence of our philosophy that we communicate with our partners and the world

SUNTORY Sustained by Nature and Water: As a corporation sustained by the gifts of nature and water, we will always protect the ecosystems that deliver water. Because our ecosystem is the wellspring, not only of our business and the rich experiences we create for people’s lives, but also of human life itself. We will continue to be a company where everyone is empowered with the freedom and flexibility to innovate. Through all of our corporate pursuits, Suntory seeks to inspire the brilliance of life.

Related Content & Links

The Suntory Group Way

The approach that each Suntory employee brings to their daily duties in order to implement Suntory Group’s Corporate Philosophy.

We protect nature

As a company that delivers the blessings of nature to our customers, we conduct business activities that reflect our respect and appreciation of these resources. By reducing our environmental impact and contributing to sustainable cycles of natural water, we thoughtfully pass a healthy planet on to the next generation.
We respect humanity

We provide products and services that enrich the minds, bodies, and lifestyles of our consumers. Through new and delightful experiences, we contribute to a society in which all people can enjoy harmonious and spiritually rich lives.
We exceed consumer expectations

We regard all people as our customers and put their satisfaction first. We pursue a “Gemba” (on-site) perspective, reflecting the views of our consumers in our activities, and continuously strive to earn trust and exceed expectations.
We put quality first

Quality is the highest priority in all our processes, from the planning and development of products and service to the way we interact with our consumers. We strive for quality in everything we do, every day.
We challenge ourselves

We dream big without fear of failure. Every day, we strive to create value never achieved before, think with fresh mindset, act resolutely, and take on new challenges.

Suntory Group Code of Business Ethics

The fundamental principles that each employee must embrace so Suntory Group can fulfill its responsibilities to the public and earn its trust, while implementing its corporate philosophy.

Our Motto

Our Motto expresses Suntory’s spirit and philosophy, passed down since our company was founded.
The essence of our motto continues to inspire Suntory Group’s Corporate Philosophy today.

OUR MOTTO

Inspiring the brilliance of life,
filled with the youthful energy,
let us dare to pioneer new values.

Every day a new quest
A global approach
Bold and decisive action