Suntory Group’s Corporate Philosophy consists of our purpose and values, based on our founding spirit and motto.
It expresses our corporate aims and the principles we embrace to achieve them.
The goals of the Suntory Group’s business and our corporate direction
To inspire the brilliance of life,
by creating rich experiences
in harmony with nature.
The values we embrace to achieve our purpose
We keep growing, as individuals and as a corporation, towards a better world.
By continuing to grow, we expand our capacity to improve society.
We refuse to fear failure, refuse to give in or give up,
and stay relentless in our quest to innovate new values.
We give back from what our business earns, not only by reinvesting in our company,
but by caring for our customers and partners and contributing to society.
The essence of our philosophy that we communicate with our partners and the world