Jan. 20, 2021

Suntory Founding Spirit's Journey 2020: Sharing Suntory's Arts and Culture Initiatives through New Virtual Experience

Suntory Group dedicated the months of November and December to our first “Suntory Group’s Global Action for Humanity” program, where 40,000 global employees were encouraged to take part in various activities to reflect on the importance of respecting humanity. To honor the many different ways our employees served their communities, we intend to donate funds for every employee volunteer action to support an organization fighting the COVID-19 pandemic.

In addition to these global volunteer activities, we launched the “Suntory Founding Spirit’s Journey 2020” initiative, a virtual experience that allows Suntory employees to learn more about the journey of Suntory’s founding spirit. The origin of our cultural and social contribution activities is rooted in the spirit of “giving back to society,” which has been passed down by Suntory’s founder Shinjiro Torii.

The Suntory Founding Spirit’s Journey 2020 initiative aims to share with our employees the importance of investing in the business’ growth while ensuring our success contributes to enriching people’s lives – a value Suntory has championed since our founding. Additionally, employees participating in the online program can choose to donate US$1 to organizations combating the COVID-19 pandemic.

This unique, virtual experience consists of approximately 40 different programs focused on a variety of CSR initiatives, including arts, culture and academic activities, sports/challenged sports, disaster recovery support, and sustainability. As part of these programs, we introduced two new online experiences featuring Suntory Hall and the Suntory Museum of Art. These activities were first developed by Suntory Chairman Keizo Saji, the second president of Suntory, who hoped these efforts would allow more people to enjoy a spiritually rich life. Today, Suntory’s founding spirit can be seen in our arts and culture initiatives such as Suntory Hall and the Suntory Museum of Art.

Suntory Hall

In 1986, Suntory Hall was established to enrich the community as Tokyo’s first dedicated concert hall especially for classical music. Today, Suntory Hall is known for its devotion to quality concerts by the world’s top musicians as well as education programs and is living proof of Suntory’s commitment to giving back to society. Suntory Hall celebrates its 35th anniversary in 2021 as it continues to host programs geared towards children and young professionals who represent the future of music and invests in various initiatives to make the hall more accessible to everyone.


Through this newly launched online experience, you can now enjoy Suntory Hall as if you were there.

Copyright: Virtual Reality Innovation Organization (Matterport's website)

2020/11/9 Valery Gergiev Conducts WIENER PHILHARMONIKER at Suntory Hall

Suntory Museum of Art

Founded with the principle of “Art in Life” in 1961, the Suntory Museum of Art will celebrate its 60th anniversary this year. The museum aims to expand access to the joys of art and exemplifies Suntory’s commitment to enriching the community. As a testament to the unconstrained beauty found in everyday life, the museum’s original collection did not include artwork. In 2007, it was relocated to Tokyo Midtown in Roppongi, and is visited by 300,000 people every year. The museum’s collection now includes nearly 3000 artifacts, such as paintings, ceramics, lacquerware, and textiles, as well as vintage Japanese art and Eastern and Western glassware, and features special exhibits focused on themes of “Art in Life” and “Art revisited, beauty revealed.”


You can now enjoy the history and beauty of the Suntory Museum of Art’s collection, as well as the museum’s interior and the surrounding areas of Roppongi and Tokyo Midtown through the online experience below: